Developed creative across organic and paid social for ILIA's Friends + Family 2025 sale, including prop design for campaign shoot. The concept nodded to ILIA's Southern California roots, framing the sale as a nostalgic summer road trip. Native-style static ads drove standout results, one hit 2.48M impressions, the other reached 3.1M, with the top performer landing a 1.38% CTR and 3.35 ROAS.