Contributed to visual development for ILIA's Soft Focus Blurring Blush launch across PDP, organic social, and paid media, including a Sephora sticker sheet. The campaign concept, "reasons to blush," grounded each shade name in intimate, candid moments of closeness and connection, carried through macro photography across PDP and social. Paid placements paired retailer call-outs with pairing guides and layering tutorials to give the line context beyond a single shade.