Designed props, shot stills, and developed ads for ILIA's BFCM 2025 campaign. The concept reimagined the sale as a luxe dining experience, using vintage china, handwritten recipe cards, and playful tablescape styling to turn typical promo messaging into a warm, meal-inspired moment. Static ads were a standout performer in delivering 230M global impressions (158M via Meta) and helped grow global DTC net sales 4% YoY with 7% more orders.