Win Black/Pa' Lante

concept development motion graphics video

Designed and animated motion graphics videos for Win Black/Pa'Lante's 2020 get-out-the-vote initiative, as part of a small group of selected creatives representing each swing state. Win Black/Pa'Lante worked to counter voter suppression and disinformation targeting Black and Latinx communities, and as one of the Arizona-based creatives in the network, the piece translated the state's swing status into a direct call to action for voter turnout. The video was promoted by the organization at a statewide level ahead of the 2020 election.