Led development of paid creative for the HAIM x ILIA Super Serum Skin Tint SPF 40 collaboration, with email support alongside it. The campaign centered on the sisters' genuine love for skin tint captured through candid, at-home imagery like vinyl records and disheveled bedrooms rather than polished studio shots. Quote-driven layouts paired each sister's shade and honest testimonial with product shots, giving the collab an intimate, and real tone across ads and email.