Led development of paid creative for the HAIM x ILIA collaboration, with email support alongside it. Quote-driven layouts paired each sister's shade and honest testimonial with product shots, giving the collab an intimate, and real tone across ads and email. Ads consistently drove strong performance in the Sephora TOF placement, hitting up to a 5.7% CTR at just $0.14 CPC and scaling to over 624,000 impressions while holding a 2.96% CTR.