Contributed to visual development for ILIA's Sun Serum Mineral SPF 50 launch across PDP and paid media. Paid creative leaned on bold color-blocked graphics and benefit-led copy, while PDP grounded the concept in texture shots and shade-matching photography across skin tones. Static ads drove standout conversion efficiency, hitting a $47 CPA, 5.0% conversion rate, and $1.60 ROAS. Clear, benefit-forward messaging proved the creative could turn clicks into sales at a low cost.